The Battle Against Global Counterfeiting Continues

Counterfeiters are more active than ever, making products that are clever imitations that consumers cannot easily discern from the real thing. Estimated at $4.5 trillion annually and approximately 3% of world trade, it is the largest criminal enterprise in the world. American consumers tend to purchase the highest share of counterfeit goods at around 60-80% of all counterfeit goods sold. Counterfeits go way beyond consumer end-products to include components used in the automotive, electronics, aerospace, and defense industries.

In this talk, CNSV member Rosemary Coates will detail how counterfeiters have attained this huge foothold in the world market, as well as how Amazon and Chinese retailers such as Alibaba, Taobao, JD, and others are aggressively tracking and eliminating counterfeits on their platforms through new technologies such as invisible pigments, QR codes, photo mapping, and RFID. She will also discuss why industrial products and electronic components are harder to track, and the ties that counterfeiting enterprises have with terrorist organizations, international arms dealers, and drug cartels. With billions of dollars to be made through counterfeiting, the problem is expected to continue its daunting growth.

(Image above courtesy of MSU A-CAPP Center.)

About the speaker,  Rosemary Coates of Blue Silk Consulting

Rosemary Coates is President of supply-chain management consulting firm Blue Silk Consulting. She is also the Founder and Executive Director of the Reshoring Institute, a 501(c)(3) nonprofit and non-partisan organization focused on expanding U.S. manufacturing.

As an Expert Witness on legal cases involving global supply chain disputes, Rosemary has worked on over 60 legal cases. As a management consultant for over 35 years, she has helped over 80 global supply chain clients worldwide. Ms. Coates is also an Amazon.com best-selling author with five Supply Chain Management books, including The Reshoring Guidebook, 42 Rules for Sourcing and Manufacturing in China, and Legal Blacksmith: How to Avoid and Defend Supply Chain Disputes.

Rosemary serves on the Board of Directors at the Univ. of San Diego Supply Chain Management Institute, and she teaches Global Supply Chain Strategy at UC Berkeley. She earned an MBA from the Univ. of San Diego, and a BS in Business Logistics from Arizona State Univ. Ms. Coates is a longtime CNSV member, and has presented at 6 past CNSV events.

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Location: SEMI, Milpitas, CA

567 Yosemite Dr, Milpitas, CA 95035
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The building is on the corner of S Milpitas Blvd and Yosemite Dr., with the main entrance facing S Milpitas Blvd. However, you will need to enter the building from the Yosemite Dr. side. Navigate to 567 Yosemite Dr, Milpitas and you will be directed to the correct parking lot for easiest entry. Plenty of parking is available.

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