Seminar/Webinar: Marketing Through Your Website and LinkedIn for Engineering Consultants
Register here by 5pm on Thursday, December 10, 2009. You will be sent instructions on how to participate in the webinar, which runs from 8:30am-12:30pm. The webinar consists of PowerPoint slides on your screen, real-time audio through your speakers or phone, and the ability to ask questions via text chat.
Patrick Schwerdtfeger will teach you how to build an effective website, establish credibility on the internet, tap into existing online conversations, and leverage the LinkedIn social media platform. This webinar is not for the faint-hearted — it is for the specialized consultant who wants a detailed roadmap for success with today’s social internet in order to address the following:
- building a killer website that addresses 3 key areas that will hook site visitors within 5 seconds
- learning 3 critical cornerstones of an effective website
- leveraging your LinkedIn profile to secure new business
- blogging without spending a penny
- thinking bigger about your business
Optional Pre-Work:
- review your website and how it works for you
- create a basic LinkedIn profile
- read pages 1-67 of Webify Your Business: Internet Marketing Secrets for the Self-Employed by speaker Patrick Schwerdtfeger
Attendees will learn the following:
- how web design supports increased business
- which free tools can be used to build powerful websites
- how to capture the attention of website visitors in seconds
Attendees will be emailed the following:
- PowerPoint slides (just before the webinar)
- exercise materials (just before the webinar)
- post-seminar reading list
This webinar is the first in the Marketing Through Your Website series of the CNSV Consulting Practices Program, organized by IEEE-CNSV to help its members advance their skills during these difficult times. It is co-sponsored by the Santa Clara Valley Section of IEEE and IEEE-CNSV.
About the speaker, Patrick Schwerdtfeger, Tactical Execution Patrick Schwerdtfeger’s educational podcasts have been downloaded over 50,000 times. He has spoken at conferences around the world, and has been quoted in the Associated Press, Advertising Age and several newspapers.
Patrick has been a featured guest on various radio shows including Here and Now on National Public Radio (NPR) and Authors Unscripted. Besides his book cited above, he also wrote Make Yourself Useful: Marketing in the 21st Century
Location: Hewlett-Packard Co. - 3000 Hanover Auditorium
3000 Hanover St., Palo Alto, CA 94304
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