Get Your Consultancy Certified as a Green Business

Tuesday, Feb 16, 2010 - 7:00 pm to 9:00 pm PST          


Significant parts of the San Francisco Bay Area are at risk for increased flooding as a result of climate change. Landfill space is being depleted rapidly, with alternative space increasingly scarce. Climate change coupled with increasing population is already exacerbating droughts and reducing effective water storage capacity.

More than 450 businesses and public agencies have been certified as Green Businesses in Santa Clara County, part of the more than 2,000 businesses certified throughout the nine Bay Area counties. These businesses are making a difference in addressing these critical environmental issues by conserving energy and water, preventing pollution, minimizing waste, and reducing their carbon footprint.

In this talk, consultants will learn how and why to get Green Business certification for their consulting businesses, whether based in their homes or located in an office. In this economy, anything a consultant can do to have a marketing edge is important, and becoming a certified green business can improve one’s visibility. Once a business is certified, it is added to an online directory which provides access to a marketing tool kit. The business receives a framed certificate and window decal, and is able to use the Green Business logo in its marketing collateral.

Arthur Keller and Lisa Rose will describe the certification process, as well as rebates and other resources available for implementing measures to conserve energy and water, and prevent waste and pollution.


About the speaker, Arthur Keller, Minerva Consulting; Lisa Rose, Santa Clara County Green Business Program

Dr. Arthur Keller is Managing Partner of Minerva Consulting. He advises startups on technology strategy, business strategy and intellectual property strategy, and is an Expert Witness in patent infringement cases. He is on the board of GenMobi, a startup providing identity security solutions, and is a lecturer of Technology and Information Management at UC Santa Cruz.

Minerva Consulting is a home-based consulting business that is a member of Sustainable Silicon Valley, and was first certified as a Green Business in 2006. Minerva Consulting is carbon neutral, reducing its carbon footprint through electric cars and 100% Palo Alto Green renewable power and other measures, and by offsetting the remainder.

Dr. Keller received his MS and Ph.D. in Computer Science from Stanford University, and his BS in Mathematics and in Computer and Information Science from Brooklyn College. He is an IEEE Senior Member.

Lisa Rose is a Senior Management Analyst with the County of Santa Clara’s Integrated Waste Management Division. She has worked for the County for over nine years, and has been the Green Business Coordinator for the last five. Lisa also oversees the County’s Graffiti and Litter Abatement Program and staffs the Recycling and Waste Reduction Commission. Lisa has also worked as a Community Coordinator in the City of San Jose’s Anti-Graffiti Program.


Location: KeyPoint Credit Union

2805 Bowers Ave., Santa Clara, CA 95051
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