Context Is King: Smartphone Augmented Reality

Tue, Apr 20 2010, 7:00 pm              Context Is King: Smartphone Augmented Reality 1

Augmented Reality (AR) blends a physical environment with computer-generated imagery. “The Product is the Experience” is a key consideration for a quality user AR experience in hand-held devices.

In this talk, Clark Dodsworth will describe the current state of AR in smartphones. This technology area is driven by a convergence of:

  • improving interfaces,
  • better low-power CPUs,
  • mobile broadband, and
  • cloud computing

Clark will present the historical background of AR technology, and will discuss current developments in a framework of the broader trend toward locational, hyperpersonalized, context-driven, information services management. He will also describe work he did on an unprecedented smartphone AR-based system for the Dubailand theme parks project.

Context Is King: Smartphone Augmented Reality 2About the speaker,  Clark Dodsworth, Osage Associates Consulting

Clark Dodsworth co-authored the original Ambient Intelligence strategy for Philips, later adopted by the EU for its 6th Framework Programme for Research and Technological Development on ICT (Information and Communication Technology) Research from 2002-2006, and was part of the first wireless, nationwide, location-aware Business-to-Consumer (B2C) startup.

Clark has spoken at SIGGRAPH, and has keynoted at both entertainment and military simulation conferences. He was recently involved in the ISMAR 2009 International Symposium on Mixed and Augmented Reality. Clark is on the editorial board of the Entertainment Technology Center Press at Carnegie Mellon Univ., and the advisory board of

In 2005 he was program co-chair of the Design for User eXperience conference in San Francisco. He has been a papers reviewer for IEEE Computer Graphics and Applications, the International conference on Audio Display (ICAD), and the Web3D conferences. He has also guest-edited ACM SIGGRAPH Computer Graphics Quarterly and SIGGRAPH Video Review.

Location: KeyPoint Credit Union

2805 Bowers Ave., Santa Clara, CA 95051
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