The MathWorks develops MATLAB & Simulink. These software tools provide a widely adopted process for developing embedded control systems called Model-Based Design. A classic example of an embedded control system is an automatic pilot. More generally, they are microprocessors running control algorithms that employ measurements to control system actuators in a way that achieves best overall behavior. Their impact is important in many industries, including aerospace and automotive.

My job as an application engineer in the sales force is interesting because I am exposed to so many excellent engineering teams throughout the world. My job is to assess if MATLAB & Simulink can provide them advantage, and to reach agreement with them on this. It requires a mix of engineering skills with people and business skills. Having studied engineering very deeply, it surprises me how much I enjoy and appreciate how challenging business is, as the not-so-predictable and not-so-controllable elements of decision making and human behavior can dominate the business engagement.