Seminar/Webinar: How Successful Consultants Market Their Services

Friday, Oct 15, 2010 - 8:30 am


Register here by 6pm on Thursday, Oct. 14, 2010.

This interactive seminar and simultaneous webinar will run from 8:30am until approximately 12:30pm, depending on the number of questions.

The seminar will consist of registration, networking, coffee and pastries starting at 8am, with the live event starting at 8:30am.

The webinar will start at 9am, and will consist of presentation slides on your screen, real-time audio through your speakers or phone, and the ability to ask questions via text chat. Webinar registrants will be emailed webinar participation instructions.

A panel of six CNSV members will discuss what they have done to continue finding consulting work in recent times.

The event will be moderated by John Gale and Carl Angotti, P.E. John will be participating remotely “via satellite” from Western Europe, and Carl will be at the live seminar. A four-member panel of consultants will consist of Chris Apple,
Mike Coop,
Walt Maclay and Dr. Gabi Neubauer. The panel members represent a broad spectrum of technical skills.

The marketing tools and resources used by the panel members include the following:

  • Marketing in Silicon Valley, Southern California, and Europe
  • Successful and unsuccessful techniques
  • Development of personal relationships
  • Subcontracting to other consultants
  • Use of LinkedIn and other social media
  • Business partnerships and virtual teams
  • Marketing through associations
  • Web site strategies
  • Metrics to measure how Craigslist ads perform
  • Use of Google Analytics for websites
  • Marketing by Word of Mouth
  • How Craigslist helped when Word-of-Mouth stopped working
  • Standards committee participation
  • Low-cost, high ROI methods to drive business, including blogging
  • Establishing one’s self as a subject matter expert in a new field

This event is produced by volunteers of the CNSV Consulting Practices Program (CPP). It is co-sponsored by the IEEE Santa Clara Valley (SCV) Section and IEEE-CNSV.


About the speaker, Moderators: John Gale, Carl Angotti, P.E.

John Gale is an innovation, strategy, and Business Development Executive with 15+ years proven experience opening and growing markets. He markets primarily to Europe.

Carl Angotti, P.E., President of Angotti Product Development, has more than 40 years of experience in electronics engineering and product development. More than thirty of those years have been spent as an independent consultant. He often serves in the role as project leader and coordinator for the projects he works on for his clients. Carl numbers among his clients’ organizations from startups to mid-sized companies in the medical, consumer, industrial, test, power control, and numerous other industries.

Chris Apple has been a full-time consultant since 1981, specializing in custom software and embedded firmware. He has developed more than 50 biotech, medical, industrial controls, semiconductor equipment, video post production and consumer products over the last 30 years for 25 different companies. He is a graduate of U.C. Berkeley.

Mike Coop is a 20-year high-tech veteran who has held leadership positions in the industry’s most progressive startup and public companies, including Microsoft Corporation and Cisco Systems. In 2007 he founded heyCoop, LLC, a consultancy focused primarily on residential Smart Grid standards and policy issues. Mike is an active participant in numerous standards efforts, including Smart Grid Cyber Security Work Group, Home-to-Grid Domain Expert Working Group, and Smart Energy Study Group. Mike also is chair of the IEEE Consumer Electronics Society’s Chicago Chapter, and was recently appointed to serve on ASHRAE’s Facility Smart Grid Information Model Committee.

Walt Maclay is president of Voler Systems, providing integrated design, development and risk assessment of new devices for medical, industrial, aerospace and instrumentation applications. Walt is a past president of PATCA and was recently an instructor for the Product Realization Certificate Program at Foothill College. Some of Voler’s clients include Applied Biosystems, Applied Materials, Boeing, Intel, Lockheed Martin, NASA Ames, and Sandia Labs. Walt holds a BSEE degree in Electrical Engineering from Syracuse University.

Dr. Gabi Neubauer is VP Semiconductor Technologies at AFGN LightVantage. Leveraging 20+ years of successful careers at the world’s leading microprocessor company, and the largest stand-alone flash memory company, provides solutions for semiconductor product manufacturing readiness and transitions from R&D to stable platforms such as Semiconductor process development (Silicon and IIIV), Technology transfer from R&D to manufacturing, Materials and Failure Analysis, Program and Project Management, and Strategic capability alignment.


Location: Cogswell Polytechnic College

1175 Bordeaux Drive, Sunnyvale, CA 94089
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