Seminar/Webinar: Developing Marketing Material: Describing YOU and YOUR value as an Engineering Consultant

Fri, May 14 2010, 8:30 am        

This is an interactive seminar and simultaneous webinar.

Seminar: $47 (CNSV/IEEE), $57 (other engr. orgs.), else $67
Webinar: $42 (CNSV/IEEE), $52 (other engr. orgs,), else $62

Register here by 6pm on Thursday, May 13, 2010. The Seminar/Webinar will run from 8:30am until approximately 12:30pm, depending on the number of questions.

The seminar will consist of registration and networking, coffee, and pastries at 8am, and the program starts at 8:30am.

The webinar consists of PowerPoint slides on your screen, real-time audio through your speakers or phone, and the ability to ask questions via text chat. After registering, you will be sent instructions on how to participate in the webinar.

When that prospect who has never met you looks at your marketing material, do they react by contacting you? Marketing collateral is one of the best ways to inform your prospects of your skills. Collateral conveys your positioning, differentiation, pricing and other marketing messages. It is part of connecting with your prospects before you even meet, as well as convincing them that you are the best person for the job.

In addition to a website, there are a few basic pieces of marketing collateral that are very important to building visibility and credibility for the engineering consultant. These will be described, along with examples:

  • Marketing collateral defined
  • Key attributes of quality, persuasive marketing collateral
  • Personal Profile – Resumes, CVs, LinkedIn Public Profiles
  • Solution Profile – How you help clients
  • Scope of Effort/Methodology – How you uniquely solve problems
  • Case Studies/White Papers

Attendees will take away:

  • A first version of your marketing collateral plan that you will develop during the seminar
  • Understanding of a process by which you can take your marketing collateral up to the next level
  • PowerPoint handouts
  • Exercise material handouts


Seminar/Webinar: Developing Marketing Material: Describing YOU and YOUR value as an Engineering Consultant 1About the speaker,  Al Peterson, Peterson Associates

Al Peterson is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor and angel investor. He is a seasoned speaker and trainer in the consulting and engineering community.

Al’s clients call him a revenue doctor. He can be found as RevenueDoctor on both Twitter and Facebook.

Al’s eleven-year career at IBM included systems engineer, sales and field manager and regional manager. After serving as divisional president for two San Francisco financial leasing firms (ITEL and BRAE), Al returned to the high tech industry as a management consultant with R.A. Sayles Associates. Several executive positions followed with high-tech companies.

Al is an active member of the Institute of Management Consultants’ Northern California Chapter, having served as chapter board member and President. His education includes an MBA (Marketing Focus) from UC Berkeley and a BS in EE from Oregon State University.

Location: Cogswell Polytechnic College

1175 Bordeaux Drive, Sunnyvale, CA 94089
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