How to Be an Effective Technical Consultant by Speaking the Language of Business
Selling your services and being an effective consultant both require technologists to be clearly understood by non-technical business people. Insuring you are understood involves the following steps:
- Understand the business person’s point of view,
- Learn the key words in the business person’s vocabulary, and explain your services in those terms,
- Know which words in your own vocabulary are confusing or misleading to your audience, and
- Learn how to interpret the feedback you get
In this talk, John Levy will draw on his 20 years of consulting experience to describe what he has learned about how business people think – from Product Managers to Sales & Marketing Directors.
About the speaker, John Levy, John Levy Consulting
John Levy helps business managers who are frustrated because they are not getting what they need from their IT or Engineering organizations. He helps them get predictable, consistent and innovative results from high-tech people in IT and product development.
John’s clients include companies in insurance and manufacturing, as well as software, computers and storage.
John has held engineering management positions with Quantum Corporation, Apple Computer, Tandem Computers and Digital Equipment Corporation. He earned a Ph.D. in Computer Science from Stanford University, and holds engineering degrees from Cornell and Caltech. He is inventor or co-inventor on seven U.S. patents related to computer design.
John works as an expert witness in patent litigation related to computer, software and Internet technologies, and has been a technical advisor to two U.S. District Court judges.
For two years, he co-produced West Marin Tech, a weekly radio show on technology and computers which was broadcast on KWMR in Point Reyes Station, CA. He is a regular teacher at the Fromm Institute of the University of San Francisco, with courses titled The Digital Revolution in the Home and Computers – The Inside Story.
John’s book on management for technology executives titled Get Out of the Way was published earlier this year.
Location: KeyPoint Credit Union
2805 Bowers Ave., Santa Clara, CA 95051
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