How to Promote Your Consulting Business
by Lou Dubois, Inc. Magazine
For many consultants, while they may not view themselves as such, they in effect are entrepreneurs. If they have multiple ongoing contracts, they are a consultant and not a contractor. And making that distinction can be an important one to make.
But how do you stand out from the other thousands of consultants out there? It’s all about relationships, networking and word-of mouth. In this guide, we’ll explore how best to capitalize on those existing traits, why advertising may harm more than help your consulting business, and how the best consultants promote themselves.